With an aim to bring in a modern-day twist to the heritage weaves of India, the label SIG by Sarita was started by Mrs.Sarita Ajitsaria in the year 2009, a signature collection of handpicked sarees designed, curated, created and handpicked to offer supreme craftsmanship to millennials both young and old. Each fabric handpicked and curated by her has a mix of resham threads and real zari strings which are woven intricately creating a perfect blend of traditional yet contemporary fashion. Hours and hours of tireless manual labour months of detailed complex methods of dying, accuracy, extensive calculation and skilled craftsmanship goes into creating a single masterpiece. The label sticks by the saying -’fashion for all’ and hence exudes timeless elegance at affordable pricing.
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